Do You Know What AI Says About Your Business?
Try this before you read any further. Open ChatGPT or Claude and type: “Who is [your company], and would you recommend them for [your main service]?”
Then read the answer slowly.
For most businesses, the answer is one of three things. It’s wrong, with outdated services, a confused description, or details about a different company with a similar name. It’s thin, a generic sentence that could describe anyone. Or it’s absent, and the assistant cheerfully recommends three of your competitors instead.
That paragraph is now one of the most important pieces of marketing copy your business has. And almost nobody knows what theirs says.
The shift nobody sent you a memo about
For two decades, being found online meant one thing: ranking on Google. You could measure it, pay for it, and argue about it in meetings.
That world hasn’t disappeared, but it has fractured. Your customers now discover businesses across Google, AI assistants, social feeds, maps, newsletters and communities, often in the same afternoon. When someone asks an AI assistant for a recommendation, they get an answer instead of ten blue links. That answer names a few companies. Those companies inherit the trust of the machine.
If you’re not in that answer, you didn’t lose a click. There was never a click to lose.
This is why we stopped thinking in terms of rankings and started thinking in terms of digital gravity: how strongly your whole presence pulls attention, trust and customers toward you, wherever the decision happens.
Why your current reports can’t see the problem
Most businesses already have some data. An SEO report here, social analytics there, a website dashboard nobody opens. The trouble is that each tool measures one channel and none of them measures the connections between them.
Your SEO report can’t tell you that AI assistants describe you incorrectly. Your social analytics can’t tell you that your best content is orphaned where no search engine or reader will find it. Your website dashboard can’t tell you that visitors arrive, like what they see, and leave because there’s no clear next step.
Gravity leaks in the gaps between channels. That’s exactly where single-channel reports go blind.
What the Gravitas Audit measures
The Gravitas Audit is Mass Density’s flagship diagnostic. It measures your entire digital presence across five forces:
- Visibility: where you appear when customers search, including whether AI assistants mention you at all.
- Authority: whether people and machines trust you, based on entity consistency, structured data, reviews, citations and expertise signals.
- Density: how completely your content answers your market’s real questions, and whether it’s organized so both readers and AI can use it.
- Pull: whether people engage, subscribe, return and share, or visit once and vanish.
- Conversion: whether attention becomes action once it arrives.
Each force is scored, and together they produce your Digital Gravity Score from 0 to 100. It’s one number you can track quarter over quarter, with the detail underneath to show exactly where the leaks are.
What you walk away with
The Gravitas Audit is built to shorten your to-do list, not lengthen it. You get:
- Your Digital Gravity Score, broken down by force
- A direct check of what major AI assistants say about you
- A prioritized fix list, ordered by impact rather than by what’s easiest to sell
- A live debrief so you know what to do first and what to ignore
The deeper packages add competitor comparisons, conversion analysis, a 90-day roadmap, team workshops and quarterly re-scores.
Pick the depth that fits
| Package | Price | Best for |
|---|---|---|
| Gravitas Snapshot | $497 | A fast, clear baseline and your top 10 fixes |
| Full Gravitas Audit | $1,497 | The complete picture, competitor comparison and a 90-day roadmap |
| Gravitas 360 | $2,997 | Teams that want a workshop, quarterly re-scores and an automation scan |
Every audit fee is credited in full toward any Mass Density engagement started within 60 days. The audit pays for itself the moment you act on it.
Already know your problem? Go straight to the deep dive
The Gravitas Audit is the wide-angle lens. If you already know exactly where it hurts, two specialist audits in the Mass Density network go deeper on a single dimension:
- If rankings and search presence are the known issue, start with the Visibility Audit from SEO Big Shot.
- If your team is buried in manual work, start with the AI Automation Audit from Alphire, which ranks the workflows worth automating first.
Not sure which one you need? That’s what the Gravitas Audit is for. It measures everything and then tells you which deep dive, if any, is worth your money.
Not ready yet? Start free
If you’d like to gauge where you stand before investing, take the free 10-question Gravity Check on our Resources page. If you answer “no” to more than half, you’re leaking attention you’ve already paid to earn.
The cost of not knowing
Every day, people ask AI assistants, search engines and their feeds who to trust in your category. Those answers get written with or without you. The only question is whether you know what they say, and whether you’re doing anything about it.
Find out where your gravity stands, and what to fix first.
