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In the wake of sexual harassment and fundamental employee mismanagement allegations detailed by a female engineer, thousands of people are deleting Uber from their smartphones in protest. Again.

It’s a nice gesture, but will probably have very little impact on Uber’s bottom line. This is a global company after all, and I think it’s safe to assume that most of those deleting Uber are in the U.S. The #DeleteUber movement gives you that temporary rush of “There. Now I’ve really done something!” until you realize that the last time we all did #DeleteUber over Uber CEO Travis Kalanick’s involvement with President Donald Trump, just 200,000 people (out of an estimated 40 million monthly uniques) dropped the service. Read more…

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