Social Media Marketing is a form of Internet marketing, which seeks to achieve branding and marketing communication goals through the participation in various social media networks like Facebook, YouTube, Twitter, LinkedIn, etc… I would also include social web applications like Digg, Delicious, Reddit, Wiki and others. The goal of each social media marketing program varies from business to business, but mainly involves building brand awareness, increasing website traffic and visibility, and through this, increasing sales and profits.
Social Media Marketing is becoming an essential marketing tool for connecting with customers and optimizing your online presence. Social Media describes the tools and platforms people use to publish, converse and share content online. Videos, podcasting, blogs, discussion boards and social networking sites are all tools site owners can use to build relationship with their customers and keep them on websites longer. Social media provides more opportunities for organizations to present optimized content that can be indexed by search engines and ultimately improves site rating and search engine ranking.
To implement some of the social media elements, it is first important to evaluate your customers to create an effective strategy. If your consumers are professionals who commute, then podcasting may be the most effective channel.
Posting video content on YouTube is a unique opportunity to improve your position in Google’s universal search results. With YouTube, customers can visit the site, view your video and easily post to their own blogs, social networking profiles or websites. YouTube is a great way to reach a broader viewer and generate buzz around new products, especially if your product has a visual appeal.
Building healthy relationship with the customer, that last is an ongoing process for a business person. Social media takes this a step further by making that relationship personal through blogs. It tells about you, not only about your product or service.
A blog, which includes video, pictures and text, can build interest and loyalty among customers and a new way to search engine optimization. Create a page dedicated to community with website visitors and this will be interactive and fun.
Social media encourages social visits to your website. Keep adding content to encourage customers to return regularly. With the advent of social media, consumers have become contributors to brand messaging. Social media marketing is just one piece of your online marketing strategy that has a more active planned role in directing, influencing and suggesting the community members and followers.