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5 Tips for Top Notch SEO

April 6th, 2012 admin

Planning a good SEO strategy does not have to be as difficult as you might believe. There are a few quick and easy steps that can get you to the top of search engine results with minimal effort. Here are five of the most basic, yet effective SEO tips. Use them wisely and you will be well on your way to success.

This may seem like common sense, but it is very important that you put all of the keywords in bold on your web pages. There are sites all over the place that use lines to underline the words or highlight them once you pass your mouse over them, but having the keywords in bold font is the easiest and most effective way to call attention to them. It would also be a good idea to make them a different color so they stand out more.

There should be links all over your site that lead you to other pages within the same site. The point of that is wanting the visitors to feel as if anything they are looking for is on your site and they do not have to look any further. Make sure that the link content is clever and they are not just placed any old place. This will look amateurish and it may alienate the more serious visitors who might come to your site.

Social networking is amazing and using these sites has become the norm for people all over the world. You should provide social networking links on the pages of your site so that people can bookmark your page on their sites. In keeping along the same lines, you should provide links that will allow users to instantly share any content that have read on your site. Users may be hesitant to visit your site based on name alone, but a good headline may make them come and take a peek.

Utilize multiple domain names for every single one of your products or subjects. This is particularly important if you sell a wide range of products. You do not want people to go to your site and become confused about what your specialty is. That happens a lot when people sell all of their items on the same page, regardless if whether the products are even in the same niche. Register a different domain name for every type of product you have available. This means that there is more work needed in order to keep everything up to date on each of the sites.

It is important to create a site map so that a user can find their way to other parts of the site without having to do too much digging around. Nobody wants to be on a site all day trying to find one thing. A site map will help them find what they need in a much shorter amount of time.

SEO is very important and it is crucial to the success of any online business. The five tips that were shared above will help you get your site ranked much higher with multiple search engines.

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Goals and Effectiveness of Social Media Marketing

February 9th, 2012 admin

Social Media Marketing is a form of Internet marketing, which seeks to achieve branding and marketing communication goals through the participation in various social media networks like Facebook, YouTube, Twitter, LinkedIn, etc… I would also include social web applications like Digg, Delicious, Reddit, Wiki and others. The goal of each social media marketing program varies from business to business, but mainly involves building brand awareness, increasing website traffic and visibility, and through this, increasing sales and profits.

Social Media Marketing is becoming an essential marketing tool for connecting with customers and optimizing your online presence. Social Media describes the tools and platforms people use to publish, converse and share content online. Videos, podcasting, blogs, discussion boards and social networking sites are all tools site owners can use to build relationship with their customers and keep them on websites longer. Social media provides more opportunities for organizations to present optimized content that can be indexed by search engines and ultimately improves site rating and search engine ranking.

To implement some of the social media elements, it is first important to evaluate your customers to create an effective strategy. If your consumers are professionals who commute, then podcasting may be the most effective channel.

Posting video content on YouTube is a unique opportunity to improve your position in Google’s universal search results. With YouTube, customers can visit the site, view your video and easily post to their own blogs, social networking profiles or websites. YouTube is a great way to reach a broader viewer and generate buzz around new products, especially if your product has a visual appeal.

Building healthy relationship with the customer, that last is an ongoing process for a business person. Social media takes this a step further by making that relationship personal through blogs. It tells about you, not only about your product or service.

A blog, which includes video, pictures and text, can build interest and loyalty among customers and a new way to search engine optimization. Create a page dedicated to community with website visitors and this will be interactive and fun.

Social media encourages social visits to your website. Keep adding content to encourage customers to return regularly. With the advent of social media, consumers have become contributors to brand messaging. Social media marketing is just one piece of your online marketing strategy that has a more active planned role in directing, influencing and suggesting the community members and followers.

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Social Media Marketing For Dummies

January 19th, 2012 admin

Social Media Marketing For DummiesLearn how easy it is for your market to get your message

Nowadays, if you’re not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog—even celebrities! With the popularity of social networking comes the need to learn about social media marketing. Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an easy, inexpensive way to enlarge your audience, customers, and business.

Social Media Marketing For Dummies provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media site best fits you and your business and how to:

  • Use Twitter, blogs, Facebook, and other social media outlets to full advantage
  • Create your own online spokesperson for your brand
  • Identify social media sites that appeal to your target audience
  • Tell which social platform works for which objectives
  • Develop a unique, Google-able voice in social media
  • Optimize your page to attract clicks and customers
  • Set up a program to assess your success and measure your results

Social Media Marketing helps you learn the art of social media marketing to build your business to its full potential. Includes contributions by Michael Becker, Jeannette Kocsis and Ryan Williams

Price: $24.99

Click here to buy from Amazon

The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business

January 13th, 2012 admin

The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your BusinessHow do organizations manage social media effectively?

Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business.

The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to:

  • Empower employees and teams to utilize social media effectively throughout the organization
  • Measure the ROI of social media investments and ensure appropriate business value is achieved over time
  • Make smarter decisions, make them more quickly, and make them stick

Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

From the Book: Making Sure Social Media Content Complies with Regulatory Guidelines
Technology is rushing to catch up with the needs of employers, advertisers, and individuals challenged to comply with FTC requirements, so here are a few suggestions.

Employees and Consumers Publishing Social Media
We suggest that individual social media publishers (such as bloggers, consumers, and employees) take these seven actions to ensure their compliance:

  1. Say nothing about a product or service unless there is evidence to support that the statements are truthful and substantiated. The individual is liable for unsubstantiated claims if the statements fall within the definition of an endorsement according to the FTC.
  2. Think twice about working with companies that do not provide disclosure information.
  3. Push back if companies are not providing the information or support needed to comply with FTC guidelines.
  4. Read agreements carefully.
  5. Correct inaccurate or misleading information.
  6. A quote from someone or description of what someone said should fairly reflect the substance of what the person said; quotes and descriptions should not deliberately or inadvertently distort the original meaning.
  7. Always tell the truth, and tell it with confidence.

Employers
We suggest that employers take these seven actions to ensure their compliance and that of their employees:

  1. Update social media policies to reflect the FTC Guide revisions in order to proactively inform employees of their obligations.
  2. Educate employees. All of them.
  3. Monitor to ensure compliance with disclosure requirements and accuracy of information. Ensure that social media listening and monitoring capabilities filter for relevant employee statements.
  4. Correct inaccurate or misleading information.
  5. Define and implement a process for handling employee statements that create liability for the company, once they are identified through listening and monitoring capabilities.
  6. Consider implementing one of the emerging technology solutions that aspire to provide scalable, auditable, and compliant disclaimers for companies.
  7. Document the company’s policies and the communication of those policies to employees. (A company can’t just say it did it. It has to be able to prove it.)

Price: $27.95

Click here to buy from Amazon

Social Media for Trainers: Techniques for Enhancing and Extending Learning (Essential Tools Resource)

January 6th, 2012 admin

Social Media for Trainers: Techniques for Enhancing and Extending Learning (Essential Tools Resource)A how-to resource for incorporating social media into training

Whether you work in a traditional or virtual classroom, social media can broaden your reach and increase the impact of training. In Social Media for Trainers, e-learning and new media expert Jane Bozarth provides an overview of popular tools, including blogs, wikis, Twitter, Facebook, YouTube, SlideShare, Flickr, and others. You’ll learn to leverage each medium’s unique features and applications to deliver training, facilitate discussions, and extend learning beyond the confines of a training event. This key resource offers a new set of powerful tools for augmenting and enhancing the value of your training.

PRAISE FOR SOCIAL MEDIA FOR TRAINERS

“Clear explanations and practical examples of the use of social media for learning, make this book essential reading for all workplace trainers.”
—Jane Hart, founder, Centre for Learning and Performance Technologies, and founding member of the Internet Time Alliance

“… a practical, intelligent book teaching trainers how to effectively utilize technology for real learning outcomes.”
—Karl Kapp, professor of Instructional Technology at Bloomsburg University and author of Learning in 3D and Gadgets, Games and Gizmos for Learning

“Trainers who want to succeed in the new social learning world should read this book. Jane has made social media easy, practical, and simple to use.”
—Ray Jimenez, PhD, Chief Learning Architect, VignettesLearning.com

Price: $40.00

Click here to buy from Amazon

The Social Media Marketing Book

December 29th, 2011 admin

The Social Media Marketing Book

Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best — and avoid the worst — of the social web’s unique marketing opportunities.

The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka “The Social Media & Marketing Scientist,” shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you’re a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.

  • Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations
  • Understand the history and culture of each social media type, including features, functionality, and protocols
  • Get clear-cut explanations of the methods you need to trigger viral marketing successes
  • Choose the technologies and marketing tactics most relevant to your campaign goals
  • Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators

Price: $19.99

Click here to buy from Amazon

The Social Media Bible: Tactics, Tools, and Strategies for Business Success

December 24th, 2011 admin

The Social Media Bible: Tactics, Tools, and Strategies for Business SuccessThe bestselling bible for social media is now completely revised and updated!

The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts – Tactics, Tools, and Strategies – have been updated to reflect the most current social media trends.

  • Covers all major new software applications, including features and benefits, in detail
  • Lists more than 120 companies integral to the social media industry with updated data, products, services, and links
  • Includes advanced topics like measuring social media return on investment (ROI) and how to develop and implement the Five Steps to Social Media Success strategy plan
  • Includes dozens of social media ROI case studies
  • Author is a widely acknowledged social media authority with numerous media appearances and speaking engagements

The Social Media Bible, Second Edition gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth.

Price: $29.95

Click here to buy from Amazon

How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business

December 16th, 2011 admin

How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business

How to Make Money with Social Media provides a clear, practical roadmap for businesspeople who are ready to get past the hype and start using social media to grow their sales and revenues.

 

This new book answers many of the most important questions people are asking about social media:

·        Can I make money with social media?

·        How do the Fortune 500 use social media?

·        What are the classic mistakes to avoid when launching a social media campaign?

·        How should I set-up, launch and run my social media campaign?

·        What are the top 50 social media platforms and how can they be used to get new customers?

·        Why did my first social media campaign fail?

·        How do I integrate my social media campaign into my traditional marketing campaign?

·        What are the Seven Deadly Sins of social media measurement?

·        What should I know about mobile media, augmented reality and widgets?

·        What should I do to ensure I get a positive ROI from my efforts?

·        What tools should I use once I get past YouTube, LinkedIn, Facebook and Twitter?

·        What are the 59 specific steps I should take to ensure my social media campaign is a success?

 

How to Make Money with Social Media gives you all the information you need to set-up, launch and run a successful social media campaign.

Price: $24.99

Click here to buy from Amazon

Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)

December 8th, 2011 admin

Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)The only guide devoted exclusively to social media metrics

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.

While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:

  • Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy
  • How to leverage the time and effort you invest in social media
  • How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired

Knowing what works and what doesn’t is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

Price: $24.95

Click here to buy from Amazon

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)

December 1st, 2011 admin

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”

–Chris Brogan, president of Human Business Works

 

“Social media isn’t inexpensive; it’s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In Social Media ROI, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It’s about time.”

–Jay Baer, coauthor of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social

 

“Social Media ROI gets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you can’t go wrong with Social Media ROI.”

–Geoff Livingston, author of Welcome to the Fifth Estate and Now Is Gone

 

“Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and influence for social media ROI. This is the book to help with that understanding.”

–Kyle Lacy, principal at MindFrame (yourmindframe.com) and author of Branding Yourself

 

“Ladies and gentlemen, the social media code has officially been cracked. In Social Media ROI, Blanchard reveals how companies can apply the massive power of social media to achieve equally massive results. Incredibly practical, yet supremely enjoyable, this book offers a clear roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments.”

–Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation

 

“If you know Olivier, you know he goes beyond the bullshit. He ‘gets it.’ This book will put you in the mindset to successfully plan and achieve real business objectives with social media. It’s a hard fact that good business decisions depend on real results. Olivier avoids the fluff with clear-cut ideas that will help you produce results.”

–Brandon Prebynski, social media strategist

 

Use Social and Viral Technologies to Supercharge Your Customer Service!

 

Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for–and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.

 

You’ll learn how to:

  • Align social communications with broader business goals and functions
  • Plan for effective performance measurement
  • Establish clarity of vision, purpose, and execution
  • Implement guidelines and operations for effectively managing social media
  • Get started by “listening before talking”
  • Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives
  • Use social media to deliver real-time, optimized customer support
  • Leverage mobility and the “on-the-fly” social media culture
  • Measure FRY (Frequency, Reach, and Yield)

Includes a foreword by Brian Solis.

Price: $24.99

Click here to buy from Amazon

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